Brand Designer — SaaS Rebrand

Quick facts

About the role

Lead a full rebrand for a series-B SaaS — Mercato is moving from a generic developer-tool look into a confident, opinionated brand that mirrors the product's growing maturity. You'll own the visual + verbal identity from the strategic brief through the launch toolkit.

We're looking for a senior brand designer who can hold their ground in a room of opinionated founders, present rationale with the same fluency as the work, and partner with the in-house product designers to make sure the brand actually shows up across every surface — not just the marketing site.

What you’ll do

• Deliver the new logo, type system, and color palette
• Define the verbal voice + tone of voice guide alongside the visual identity
• Produce the launch toolkit — social, sales, product UI tokens, swag
• Partner with the in-house product designers on the design-system handoff
• Run the launch reveal moment + the post-launch retro

What we’re looking for

• Led at least two full rebrands from identity through launch
• Portfolio shows a clear point of view on type, color, and voice
• Comfortable presenting strategy + rationale, not just pretty boards
• Hands-on across Figma + Illustrator + light motion in After Effects
• Has built and handed off a brand guide that engineers + marketers actually use

About Mercato

Mercato is a saas company (51–200 people). Founded in 2018. Based in London, UK. They hire and pay through Loxala, so scope, milestones, and funds stay protected by escrow from the first message.

Skills required